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How The Artsy Fartsy Entrepreneur Behind LessAccounting Is Taking On Quickbooks With Less – with Allan Branch

Mixergy - Where Ambitious Upstarts Mix!

"When I complained on Twitter that I was having trouble with Quickbooks, about a dozen people instantly told me to check out LessAccounting. I did. That’s when I decided that I had to interview Allan Branch, the entrepreneur who created it. I wanted to find out how he built the uncluttered bookkeeping app that has so many fans."

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MacWorld Review of LessAccounting

MacWorld.com

"LessAccounting is one of the best Web-based business accounting packages that I’ve had the pleasure to use, and the first and only Web-based accounting and invoicing application that I’d consider as an alternative to the desktop accounting app I’ve used for the past five years. Why? LessAccounting is the only Web-based application that offers a complete set of accounting tools and the basic set of features necessary to run a small business."

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Startup Stories: Allan Branch of LessAccounting

The Netsetter- April 21, 2010:

"Make something users love in the shortest amount of time without ruining your life.” That’s the one liner from Steve’s talk. I think it’s great advice. All three parts of that are important. Making something users love is the most important single thing you can do. Working hard is the second most important thing. Users + hard work = success. But don’t forget: if you ruin your life, get divorced, miss every soccer game, then no amount of success is worth that, in fact, that is failure."

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Featured Entrepreneur: Allan Branch of LessAccounting

Grasshopper.com Blog

"We believe business software should easy. It should get out of your way, allowing you to get back to work and make money. Being a business owner is hard enough without having your software make it harder."

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LessAccounting – Review

The Netsetter- Oct 13, 2008:

"LessAccounting’s mission in life is to make book keeping as easy and simple as possible. Less goes out on a limb, saying that they’ll change the accounting landscape in the same way that Basecamp has changed the project management landscape. Whether or not they subvert the industry as much as they wish, a fair analogy is that Less is to the incumbents models what MacOS is to Windows."

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Harnessing the Power of Hate

Get Satisfaction - June 10, 2008:

"LessAccounting, a company that offers a dead-simple accounting Web application, has created a mini-site that simply consists of a stream of Twitter tweets about Quickbooks... Those disaffected [Quickbooks] customers are exactly the type of people LessAccounting wants to appeal to, and I applaud their approach. It’s scrappy and smart and, well, even a little bit fun."

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LessAccounting Web Based Small Biz Accounting

About.com - April 23, 2008:

"You will not get features like an integrated CRM or calendar, but if you don't need that stuff, $20 a month buys a subscription with unlimited entries, the ability to send, track and manage online invoicing, SSL encryption and other data security measures."

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Twitter Comments Fuel Unique Social Advertising Campaign

What Matters Online - May 1, 2008:

"The [WeAllHateQuickbooks] site, which promotes the company’s LessAccounting software, runs an unfiltered list of Twitter posts (”tweets”) which contain the term “QuickBooks” in them. Since the posts aren’t censored, some actually offer positive QuickBooks reviews, while others seem to support Less Everything’s contention that the market-leading accounting package is kludgy, hard to use or otherwise a pain in the patoot. (”We’re showing the good with the bad, so decide for yourself!” the site says.)"

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20 Top Business Tools

MacUser.co.uk - January 18, 2008:

"This online application does much more than just creating invoices, though. It tracks suppliers and expenses, such as mileage, and from that information you can create reports, from outstanding creditors and debtors to a full profit and loss account. Any online accounting application means you don't have full control of your data, but at least reports can be exported to Excel-readable CSV format."

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LessAccounting, Facilitas, and the Wesabe API

Wesabe, Wheaties for Your Wallet - September 15, 2007:

"Since Wesabe is focused on consumer tools, letting LessAccounting create great small business tools using our automatic bank and credit card syncing services is fantastic all around."

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Less (Accounting) is More

Killer Startups - May 1, 2007:

"LessAccounting doesn´t wreak of PeachTree or QuickBooks, it´s a service that lets you simply manage your funds, saving you time and money on your taxes."

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LessAccounting, more fun

Download Squad - April 8, 2007:

"The whole goal behind LessAccounting is to make book keeping as simple and easy as possible. The team behind LessAccounting, Less Everything, believes that users will never again use Quickbooks. In fact, they're so bullish, they see themselves changing the accounting landscape as much as 37Signals changed project management with Basecamp."

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