About the Author

Allan is the cofounder of LessAccounting, loves his family more than breathing and builds weird lamps for fun.

Learn about Customer Development, Acquisitions, and Writing Better Emails from Colin of Customer.io

Written by on Oct 16

In this interview Colin Nederkoorn, cofounder of Customer.io, talks about customer acquisitions and customer development for Customer.io. Colin teaches us about simple mistakes in writing tranactional emails for your app that costs you effectiveness. After the outro I put our initial pre-interview discussion about equity and partnerships.

Colin gave a 10 minute talk at LessConf 2013 on the beach.

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