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It’s a different approach but it works because LessAccounting has positioned itself as the scrappy under-dog that has built “simple accounting software for awesome businesses”.
Allan and Steve are the creators of Less Accounting. They talked with Adam in hilarious fashion about marketing, clients, growing a product company and, incidentally, Allan’s origin at the dawn of time.
If you’ve dreamed about building your own product, you’re in the right place. This week the hilarious, talented, and honest Allan Branch joins us to talk about why he’s leaving LessConf behind to focus on LessAccounting.
Steven talks about being a programmer, accounting etc.
Steven is a real cool and accomplished guy but don't tell him that because it will go to his head :)
"Talking with Allan Branch of LessAccounting, LessEverything, LessConf, LessFilms..."
"On Wednesday, I reported that GoDaddy acquired cloud-based financial management application company Outright, with all 24 employees joining GoDaddy. Now, web and mobile app developer LessEverthing tells me they turned down an offer from GoDaddy in 2009."
"Josh talks with Allan Branch, a Co-Founder of Less Everything. They discuss the pro's and con's of different methods of advertising, testing applications, and how to maintain good customer support."
"Allan Branch is the co-founder of $1m+ web application business Less Everything. I chatted to him today about business, partnerships, accounting, conferences and how to market a successful web app by doing less."
"This month our newsletter interview is with Allan Branch of Less Everything. We learn about his experience, building a software company from scratch, and launching one of the most popular accounting apps we know today. Allan is a nonconventional entrepreneur, and this interview will not only put a smile on your face, but may help you find some of the answers you are looking for!"
"I’m extremely impressed with LessAccounting and I can see that it would work wonders for many types of business, no matter what they do. … The sheer range of features yet simplistic interface make this one of the best web-based accounting systems out there for US-based small businesses and who knows, it might even make accounting fun!"
"Less Accounting is an excellent application for budding freelancers and home based business owners. The user-friendly design gives beginners the necessary tools to effectively manage the core financial aspects of their business. Valuable reports divided into categories such as accounts payable, accounts receivable, and general accounting produce the records required for reference during tax season. Having an application like Less Accounting can be extremely beneficial. If you employ a CPA the invite feature allows you to save time and money by simply exporting or giving them access to view your information whenever needed."
"LessAccounting has emerged as a favorite in this new field of simplified small business management. The product offers an easy to understand browser-based management with a clean user interface."
"It doesn’t happen very often that we email with someone who makes us want to say almost spontaneaously “I would so want to work with you!”, but Allan Branch from LessAccounting definitely is one of those very few. If you’ve already been looking at a few cool web-based accounting tools, then LessAccounting is most likely the one that immediately caught your attention when you read its slogan “All small business accounting software sucks, we just suck the least”. Really, who can say no to a slogan like that?"
"Clayton Lengel-Zigich and Steven Bristol discuss: programming, startups, agile and being lean."
"When I complained on Twitter that I was having trouble with Quickbooks, about a dozen people instantly told me to check out LessAccounting. I did. That’s when I decided that I had to interview Allan Branch, the entrepreneur who created it. I wanted to find out how he built the uncluttered bookkeeping app that has so many fans."
"Adam Stacoviak talks with Allan Branch and Steven Bristol, Founders of Less Everything about how things got started, why they hate QuickBooks, what it takes to create a successful partnership and more.""
"LessAccounting is one of the best Web-based business accounting packages that I’ve had the pleasure to use, and the first and only Web-based accounting and invoicing application that I’d consider as an alternative to the desktop accounting app I’ve used for the past five years. Why? LessAccounting is the only Web-based application that offers a complete set of accounting tools and the basic set of features necessary to run a small business."
"We believe business software should easy. It should get out of your way, allowing you to get back to work and make money. Being a business owner is hard enough without having your software make it harder."
"LessAccounting, a company that offers a dead-simple accounting Web application, has created a mini-site that simply consists of a stream of Twitter tweets about Quickbooks... Those disaffected [Quickbooks] customers are exactly the type of people LessAccounting wants to appeal to, and I applaud their approach. It’s scrappy and smart and, well, even a little bit fun."
"You will not get features like an integrated CRM or calendar, but if you don't need that stuff, $20 a month buys a subscription with unlimited entries, the ability to send, track and manage online invoicing, SSL encryption and other data security measures."
"The [WeAllHateQuickbooks] site, which promotes the company’s LessAccounting software, runs an unfiltered list of Twitter posts (”tweets”) which contain the term “QuickBooks” in them. Since the posts aren’t censored, some actually offer positive QuickBooks reviews, while others seem to support Less Everything’s contention that the market-leading accounting package is kludgy, hard to use or otherwise a pain in the patoot. (”We’re showing the good with the bad, so decide for yourself!” the site says.)"
"This online application does much more than just creating invoices, though. It tracks suppliers and expenses, such as mileage, and from that information you can create reports, from outstanding creditors and debtors to a full profit and loss account. Any online accounting application means you don't have full control of your data, but at least reports can be exported to Excel-readable CSV format."
"LessAccounting doesn´t wreak of PeachTree or QuickBooks, it´s a service that lets you simply manage your funds, saving you time and money on your taxes."
"The whole goal behind LessAccounting is to make book keeping as simple and easy as possible. The team behind LessAccounting, Less Everything, believes that users will never again use Quickbooks. In fact, they're so bullish, they see themselves changing the accounting landscape as much as 37Signals changed project management with Basecamp."